Aaaaaaghhhhhhhh!!!! What a moment. I have just been interviewed by non-other than the Editor in Chief of Hotelier International. Sarah Andrews is a true professional. She flew in from Barcelona just to interview me. This glossy mag I always liken to the Vogue of B2B (business to business) hospitality magazines.
Only a few weeks prior was I contacted by the founder of Hotelier International Henry-Karl Edström, he was attending an exhibition in London and could we go for lunch? My passion for Studio 104 engulfed the next few hours and without a doubt, he had decided that they must include an article about the importance of bespoke uniform in the hospitality industry.
I decided that the perfect venue for this interview would be the Savoy hotel and promptly booked us in for afternoon tea. The setting would provide the perfect backdrop to show off our uniform designs in action.
As if by clock-work the staff were emerging from the wings, wearing my Studio 104 creations. The navy blue, 60’s dress walked past from the American Bar, the chef de rang served more sandwiches, sporting his ‘new look’ tailcoat and once the clock struck 5pm the Beaufort Bar hostess fluttered past in her 20’s inspired flapper dress.
I was asked questions about my thoughts on function versus form, my most challenging uniform designs yet, examples of great hospitality uniform, the complications around fitting all shapes and sizes and the importance of brand image.
About half way though the interview it dawned on me, I have created a brand in Studio 104. Sarah asked, “Does the client give you a strict design brief or do you come up with the concept?” “We have just won the Mandarin Oriental Hyde Park uniform contract. It was a clean slate. We are known as the leaders in uniform design so it was up to us to dictate how their uniform should look.” This signifies the Mandarin Oriental’s trust in knowing that Studio 104 will create what is the right brand identity for their new uniform.
So this concludes that I am an expert in the realms of everything ‘uniform’. To be an expert feels fulfilling and some-what satisfying.
The same feeling I had once I’d polished off my last almond macaroon.
Managing Director at Uniform Specialist Studio 104