First sneaky peek for the new work uniform we designed for the Landmark Plc…! The photo shoot day was hectic, but seeing the final pictures has definitely made the whole process feel worthwhile.
Situated in Heron Tower, the second tallest building in London, we made the uniform work in line with the Landmark’s vision, values, mission statement and goals. After an initial consultation, we presented the client with four city inspired ideas for their reception staff – Diamond Skyline, City Light, Platinum Hourglass and The Immaculate. Platinum Hourglass was chosen for its striking body-con silhouette, fresh colour palette and subtle design details.
Straight after our intense session shooting the work uniform for the American Bar, team Studio 104, camera crew and models toppled into three taxis and shot up the loading entrance to Heron Tower. Eighteen floors high with a spectacular view of the Gherkin, we carefully positioned a £10,000 chair we had borrowed (just because it had the right silhouette!) by the windows edge. Armed with lights, boards and a hairdryer, our photographer pulled out all the stops. She captured a panorama of still and dynamic images that summed us all up…Studio 104 – fashion, with all the functionality.